People love their pets. This is neither a surprising nor profound observation, but consumers’ love of their pets is responsible for the largest growth in the pet care market ever seen.
The pet care industry has been on an upward trajectory for several years, growing in line with other CPG categories. But as Mintel notes, when the pandemic began, changes in routines impacted consumers’ relationships with their pets. For many pet owners, lockdown meant spending significantly more time with their pets, who became the main source of companionship and comfort. The strengthened bond between pet and owner has led owners will look for ways to further pamper their pet as a token of appreciation.