Brand Experiences
A Recipe for Brand Engagement
Bulla

Pivoting during the pandemic

2,3

Million Total Reach

7,5

Million Total Impressions

When the chilled category team was challenged to deliver Bulla’s annual e-cookbook amidst the pandemic shutdowns in Melbourne, we seamlessly transitioned recipe development and styled photography to our Sydney studio. Taking very broad direction, we developed recipes that were brought to life in a series of stylized images and stop motion animation clips.

Launched on social media, the e-cookbook generated an impressive lift in brand engagement, amplifying brand impact.

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