RAFFLES
A World of Elegance and Enchanted Glamour
We developed a powerful, ultra-luxurious brand identity for Raffles that maintains the essence of its timeless luxury, while honoring the unique personality and heritage of each hotel.
OUR APPROACH
We crafted Raffles’ visual identity by emphasizing the brand’s key elements. This identity is reflected on both the corporate level (the logotype, monogram, symbol) and the hotel level, through colors and artistic features.
THE IMPACT
A more international brand that will be doubling its number of hotels, with the iconic “The Owo” opening in London, Boston and elsewhere…
