MONOPRIX
Ultra-Fresh Style for Monoprix’s New Food to Go Line
Monoprix, a major city center retailer in France and pioneer in upscale takeaway food, is launching its new range of Food To Go line for busy urbanites on the go.
OUR APPROACH
SGK created packaging stripped of all artifice. The transparency and the editorial tone using the article (Le, La, Les), highlight the selection of products, the quality of the ingredients and the simplicity of the recipes.
THE IMPACT
SGK applied this minimalist, direct and accessible spirit to the whole range of fresh products. Freshness, quality and simplicity, the essence of a food to go offer for the urbanites on the go, that’s the Monoprix spirit!
