Brand Experiences
From Clicks to Connections: Better Product Storytelling For Richer Commerce
By SGK
Shopping is now everywhere—embedded within social posts, watched and commented live in streams, now an instinctive act to scan, check, and share, across channels and mediums. Whereas shopping used to be an act of intent — “Let’s go shopping!” — the advent of social commerce and shoppertainment means we’re now shopping consciously or unconsciously, all the time.
Nowhere else is online shopping growing faster and in more innovative ways, than the Asia-Pacific (APAC). When it comes to e-commerce, the region leads the world in terms of market size; it’s expected to hit USD 2.0 trillion in 2024, and projected to grow at a rate between 8% to 10.32% CAGR from 2023 to 2030 — roughly twice that of offline retail sales.
The region that gave birth to live streaming, superapps, and a myriad of other e-commerce innovations however, is a patchwork of market conditions – from those with advanced digital infrastructure, to developing markets where disparities in internet access, last-mile logistics, and e-payment still hinder growth. Add to that the explosion of channels, heightened expectations of shoppers, and the painless ways consumers can switch out, which means that just because there are now more ways to reach consumers, doesn’t make it
easier to do so.
In this report, we identify key changes in shopper channel behaviour, pain points in product selection, and preferences in commerce assets to find out just what helps — or stands in the way — of shoppers making the choice to buy.
But knowledge alone doesn’t equal action. Which is why SGK is here to help your brand navigate the path to purchase, from better brands that resonate, to sharper product storytelling that converts. Enjoy!