John possesses over 20 years of comprehensive expertise in brand marketing, encompassing roles on both the agency and brand sides. He excels as a consultant, offering marketing operations expertise and hands-on model implementation across various channels for a diverse range of organizations, including global, regional, and national entities. Within the SGK Consulting Team, John has played a pivotal role, leading strategic initiatives for several of the world’s most distinguished brands. His efforts have significantly enhanced their speed-to-market, optimized marketing supply chains, and improved the utilization of both internal and external resources. Serving as the co-chair of SGK’s AI Council, John is fervently committed to exploring how artificial intelligence can augment human abilities, underlining his passion for leveraging technology to elevate marketing practices.