Brands with purpose, innovations that solve real problems and storytelling that drives action, inspires Hwang’s passion for strategy. For over 15 years, Hwang has helped brands and businesses digitally transform. He was previously positioned at J&J Ethicon in China, Herbalife and Watsons, creating brand platforms for companies such as Accor and SHV China and leading innovation for AB-InBev, Mondelez, and General Mills. He currently leads brand platform creation, new product innovations, and content marketing projects for Australia and APAC at SGK.