Wendy is a Taiwanese native who has lived in Shanghai for almost 10 years. She possesses nearly 7 years of experience in the commercial field, bringing business objectives to life through her expertise in brand strategy and creative advertising. From a background working in AI technology industry to the branding and marketing field, Wendy is able to combine rational logic with emotional creativity, resulting in campaigns that resonate with target audiences and expand brand reach.

She has localized brand meaning for THAT BOUTIQUE-Y WHISKY COMPANY, Wines of Chile; crafted content strategy for Woolworths, Kempinski Hotels; crafted campaigns for Lay’s, Skinceuticals, Lamer,New Balance and Lego.

Currently, Wendy is responsible for brand strategy and communication campaigns for the China market.