SOCIÉTÉ GÉNÉRALE
A Universal Code to Celebrate the Rugby World Cup
For the 7th time in its history, Societe Generale is partnering with the Rugby World Cup 2023. The aim was to bring this partnership to the next level and to convey Societe Generale’s positioning as a catalyst for change.
OUR APPROACH
SGK has tweaked the brand icon to create an identity, similar to the brushstrokes made by supporters, that works as a rallying sign and a reflex gesture for the entire communication campaign.
THE IMPACT
Sports fans and athletes are brought together across the world under the same viral banner. A great opportunity to show how Societe Generale embrace the collective for a positive impact.
