The Macallan
A Distinguished Design for an Iconic Brand
The Macallan 1824 Masters Series embraces mastery. To reinforce the luxurious nature and the premium position of the brand, SGK created stunning decanters and exquisitely crafted secondary packaging for the entire range.
OUR APPROACH
Each decanter is designed to magnify the codes and the history of The Macallan. The secondary packaging suggests the spirit of a jewelry case, with great sobriety on the outside while being highly crafted on the inside.
THE IMPACT
The unique design created by SGK reflects the Macallan’s brand identity in every detail. The multi-faceted design of the decanters evokes the quality and prestige of the whisky, reminiscent of refined glass art and jewelry.