The Grocery Vertical at SGK Print At SGK Print, one of our longest-standing and most significant clients in the grocery sector is Giant Eagle. Jim Wahl, Client Director of Grocery, has led this partnership since joining SGK in 2006. We have maintained an on-site presence at Giant Eagle for over 15 years, working closely with their advertising and marketing teams. This enduring partnership has enabled us to provide swift support …
In today’s rapidly evolving business landscape, technology has become essential for driving organizational efficiency. However, navigating the complexity of available tools and platforms can be daunting. Technology can accelerate smart decisions but can equally amplify inefficiencies with poor decisions, meaning technology can be the best or worst decision an organization makes. With its effectiveness depending on clean, well-managed, well-connected data – which can serve as the foundation for operational efficiencies, …
At their most elemental, brand collaborations involve two entities coming together to create a unified initiative. But that’s just the tip of the iceberg… Have you ever spotted a brand collaboration and been struck by the pairing’s effortless and complementary nature? Or similarly, their opposite identities coming together to create the wacky and wonderful? Whether it’s a joint promotional drive, innovative offering, or immersive consumer journey, the best collaborations have …
In today’s rapidly evolving business landscape, marketing teams face an increasingly complex challenge: how to expand their reach, evolve their capabilities, and establish more efficient, effective operations. The path to marketing maturity is unique for each organization, influenced by factors such as industry dynamics, organizational structure, and strategic priorities. However, there are common patterns that many teams experience as they progress. Understanding these commonalities can provide valuable insights for leaders …
The healthcare and pharmaceutical industries have undergone a digital transformation in recent years, reshaping how they engage with patients, caregivers, and healthcare professionals. As digital marketing strategies evolve, companies are finding innovative ways to solve key challenges and improve patient experiences. Here are 10 ways digital is making a meaningful impact: 1. Improving Medication Adherence One of the biggest challenges in healthcare is ensuring patients take their medications as prescribed. …
The promise of AI, specifically generative AI, has been at the forefront of many organizations’ strategic and even board-level discussions. Generative AI promises to drive profound economic disruption, from automating an ever-growing list of complex tasks to driving innovation across all facets of business, and holding the promise of a more automated and robotic-led world. Yet, despite promise and hype, we see very few organizations successfully integrating AI into their …