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Discover SGK’s Latest Leap in Print Technology: Introducing the HP Indigo 15K Digital Press

PITTSBURGH, PA. August 12, 2024 – Through ongoing investments in our business and relentless pursuit of cutting-edge print technologies, we are excited to unveil the latest addition to our lineup: the HP Indigo 15K digital press. This press marks a substantial advancement in the field of printing, and here’s a glimpse into how. The BenefitsTransitioning from the HP Indigo 5600 to the HP Indigo 15K signifies a significant evolution in …

SGK Hires Digital Innovation Heavyweight to Spearhead AMERS

Pittsburgh, PA, June 11th, 2024 – Brand and content powerhouse, SGK, has hired Sally Scarbrough as VP of Digital Development in AMERS. The newly created role will elevate SGK’s digital thought leadership and partner solutions, enabling numerous global and household brands to speak louder, scale faster and grow stronger connections with consumers. With more than 14 years’ experience in digital and social transformation and consumer storytelling, Sally brings a wealth …

SGK APAC Wins at Transform Awards Asia and ANZ 2023

Congratulations to SGK APAC team for their wins across Transform Awards, Asia and ANZ, 2023 respectively. The Transform Awards, Asia and ANZ, award excellence in rebranding and brand strategy. The awards recognize best practice in corporate, product and global brand development work in respective region, with categories that focus on content, execution, evaluation and strategy. The team’s achievements were made possible because of the collaborative efforts with amazing clients embarking …

SGK appoints new Director to spearhead cutting-edge metal decorating pilot press and plating center of excellence

PITTSBURGH, PA, January 10, 2024 – Poised to elevate design and plating services for beverage and aerosol CPG brands and metal decorators, SGK, a division of Matthews International Corp (MATW), has appointed Oscar Carcamo to lead its metal decorating capability, delivering an industry-leading alternative for brands across the Americas, Canada, and Europe. Bringing a wealth of 30 years’ industry experience, Oscar will lead a dynamic dedicated team to provide brand …

Revolutionizing Print with Innovation and Sustainability

Driving Innovation and Sustainability in Print In today’s fast-paced and ever-evolving business environment, innovation and sustainability are not just buzzwords, they are essential elements that drive success. At SGK, we are committed to staying ahead of the curve by continuously investing in cutting-edge print technology that not only meets but exceeds the expectations of our clients. Our recent investment in the HP Indigo 15K Digital Press is a testament to …

Beyond Screens: Integrating Digital Innovation Into Every Aspect of Brand Experience

In a world where digital innovation has become synonymous with brand success, staying status quo isn’t an option. At SGK, we believe thriving in today’s ever-evolving digital landscape means harnessing the full potential of digital transformation and embracing the idea that digital innovation isn’t just about screens; it’s about seamlessly weaving technology into every facet of life and unlocking interconnected strategies that drive brand growth and customer engagement. Our …

How Transcreation Simplifies Scaling Marketing Content

Every day, marketers face a gap. A gap between lightbulb idea and roll-out reality. Between top dollar for top creative, and right cost for the right volume. Transcreation isn’t a new concept, but in an omnichannel world, more important than ever before. By bridging creative and deployment, transcreation helps scale brand reach and assets cost effectively, by scaling roll-out with the right level of creative, for the right level of …

How Good Manufacturing Practice Amplifies Packaging Artwork

It’s now more than twenty years since the term Good Manufacturing Practice, or GMP, emerged in the branding industry. Back then, agencies were just starting to think differently about how to provide artwork services to pharmaceutical clients. This meant developing a laser focus on quality and approaching the process in the same way as this group of clients. The World Health Organization’s initial draft on GMP emerged in 1968 …

Agile Brand Strategy – Future Focus Your Brand

The buzz word right now is agile – but without a context it’s just a verb. Take a deep dive into why an agile Brand Strategy and consumer focused tone of voice are essential to building and maintaining a brand for the future and discover how to find your niche to position your brand. Evolving your brand doesn’t have to be scary — far from being all about risk, rebranding …

How Clean Beauty Can Drive Sustainability in the Beauty Industry

There was a time when sustainability and beauty were helpless together. In fact, the two completely contradicted each other. The beauty industry has a reputation for being one of the least environmentally friendly industries because of its heavy reliance on single-use products and plastic packaging. According to the U.S. Environmental Protection Agency, a third of landfill waste is from the beauty industry, 120 billion units of packaging a year comes from beauty products, and its shipping contributes more than 1 billion tons of CO2 …

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