The influence of colour on our daily choices is undeniable. Understanding the role and importance of colour in the world of consumers and how colour is shaping the future of brands and packaging simplifies our understanding of how to attract and connect to our ideal customers. To understand the use of colour in retail, we need to know how the retail experience impacts the consumer and how the current spectrum …
Securing mock-ups, prototypes and sales samples shouldn’t be painful. Often expensive, time-consuming and frustrating, yet a necessary and valuable tool that when effectively executed at the right time, amplifies results. There may be difficulties that brands understandably feel are intrinsic to this process. They need not be. A simplified packaging mock-up solution would mean getting the right mock-up and the right value for every phase of the new product development …
Whether you’re making an electronic payment, looking at a restaurant menu, getting more info on your favorite product, or filling out a medical history at the doctor’s office, chances are you’re using QR codes. They are ubiquitous and are an integral part of consumers’ journeys across numerous industries. In fact, QR codes now play such a critical role in the digital economy that eMarketer is forecasting more than 2.2 billion …
Since 2021, mental health has been placed front-and-center of sporting events across the globe. Most notably, in July of that year Simone Biles cited protecting her mental health as the reason she stepped down from competing in the individual all-around gymnastics final Tokyo Summer Olympics; and Naomi Osaka withdrew from the French Open while publicly identifying the affect that the sport and media challenges have had on her mental health. …
People love their pets. This is neither a surprising nor profound observation, but consumers’ love of their pets is responsible for the largest growth in the pet care market ever seen. The pet care industry has been on an upward trajectory for several years, growing in line with other CPG categories. But as Mintel notes, when the pandemic began, changes in routines impacted consumers’ relationships with their pets. For many …
When a brand goes through a period of rapid growth, taking it from a regionally established name to global status, it can be challenging for the marketing operational strategy to adapt and evolve with the speed required to support this newfound status as a global player. Knowledge, experience, and expertise can be concentrated within the central resources that helped drive the expansive growth in the first place, but …
Retailers, consumers and lawmakers all have a vital part to play if we are to make truly transformational changes in packaging sustainability that will have a lasting positive impact on our planet. Sustainability has become a topic that no one can or should ignore. But this is not a new issue. From a packaging perspective, there has long been a drive to design and introduce materials and structures that are …
In an age defined by rapid technological advancements, the world of retail is undergoing a profound metamorphosis. Traditional brick and mortar retailers that once stood as the epitome of shopping experiences are now fighting a fierce battle against leading e-commerce players. Digital transformation in retail has accelerated since the pandemic, but that does not mean that stores are unimportant. But first, what is digital transformation in the retail industry? Digital …
Lean 6 Sigma is not about perfection but about continuous improvement. Practicing the philosophy of continuous improvement is about getting a little bit better every day. Have you ever wondered what the spinning spirals are for on a jet engine? If you thought it was to keep the birds away, then you’d be right, but it also has another purpose that you might find surprising from this piece of mechanical …
Healthcare players must recognise consumer shifts and position themselves to optimise their marketing communication models within the virtual healthcare paradigm. Long before the global pandemic accelerated significant changes in our everyday lives, populations were already switching to consumption models that were increasingly available at home and on demand. You need to shop? You have Amazon. You need to eat? Then Just Eat. How about a movie? Netflix has thousands. For …