SGK, Author at SGK - Page 5 of 7

4 Ways Pharma Can Implement a Connected Packaging Strategy

The path to purchase can be challenging as it can consist of thousands of channels, ranging from in-store experiences and visual content on social media, to e-commerce and advertising. All of these channels need to be tailored for individual buyer personas to enforce deeper brand-customer relationships. In order for pharma companies to thrive in today’s competitive market, however, they must find new ways to build a stronger consumer and patient …

Enterprise Change Management: 5 Things You Need to Know

Managing change within your team is a key and vital activity to ensure the future state is a success. Imagine being faced with a significant organisational change and the change management becomes significantly more complex and significantly more important. At an enterprise level change requires a concerted effort across teams, functions, and regions to ensure it is adopted successfully. It is widely known that lack of awareness is …

Luxury Meets Athleisure: The Future of High-End Fashion

The pandemic has triggered rapid casualization in the fashion world. This casualization contributed to the boom of the athleisure trend, which is here to stay. Luxury fashion brands must adapt and create clothing with consumer benefits in mind. One way luxury brands can remain relevant in this changing environment is by partnering with brands that are more geared towards active wear. The athleisure market size was valued at $155.2 billion …

5 Effective Ways to Humanize a Brand

With the amount of content out in the world, consumers are constantly seeking ways to filter hearing messages that align with their own beliefs and interests. Being relatable and people-first is a key component that brands can use to break through that filter. The survival of a brand now depends on how authentically it is marketed—particularly humanizing the brand. Below are five ways brands can humanize themselves in order to …

Managing Small and Medium Sized Clients

SGK Account Director, Jonathan Blakeley, talked to Stephen Marshman about the unique approach his team takes to manage small and medium-sized clients. Hi JB, great to talk to you today, I’m really excited to have the chance to ask you a few questions about the clients you look after, and what you do for them that’s maybe a little different from the traditional model at SGK. But first, tell me about …

5 Ways Luxury Branding is Keeping Up with the Future (with Examples)

Luxury branding first emerged during the 1920s; now over 100 years later, there has been a vast number of advancements in the world that have elevated this market. One is social media, which, within 20 years, has changed the way the world presents brands. These digital marketing techniques are targeted for all generations, but many new strategies catch the eye of Millennials and Generation Z. These younger generations have a major …

Generations in Focus – From Baby Boomers to Gen Z

The different demands on brands and their sustainability Over the past few years, sustainability has become a prominent trend due to noticeable climate change and the efforts of the Fridays for Future movement. It has now influenced almost all aspects of life and significantly impacted our lifestyle. The challenges and experiences that society has faced due to the pandemic, war in Europe, inflation, and natural disasters such as those in …

5 Beauty Industry Trends and Contradictions Defining the Market

The beauty industry has undergone significant transformations in recent years, largely influenced by technology, the COVID-19 pandemic, and evolving societal perspectives. As consumers’ needs and expectations continue to rise, beauty brands face the challenge of adapting to these changing dynamics, which can often seem contradictory. In this blog post, we will explore the five contradictions that are shaping beauty industry trends and delve into the various factors that have contributed to …

Marketing Complex Products and Services: Moving the Out of Sight, Front of Mind

If you are responsible for marketing a product or service that is either complex, new to market or invisible to the naked eye then you are all too aware of the challenges that this task presents. What do we mean by a complex product or service? Think data or connectivity, or financial products and services as examples. We find that often businesses fall into the trap of making their prospective …

Fast Food, reinvented: Crafting Signature QSR Moments

Step into the future of Quick Service Restaurant experiences. Accelerated by the pandemic, the world of fast food has undergone a profound transformation, with 52% of quick-service sales expected to be driven by digital in 2025. As consumers seek convenient, personalised, and safe methods to order and receive their favourite meals, it’s time brands maximised the opportunity for omni-channel interactions. But going omni-channel takes more than just being on multiple …

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