Festivals hold great cultural significance for Chinese consumers, but it doesn’t end there. Over the past few decades, a rise in economic growth, increase in purchasing power and changing attitudes have seen Chinese consumers and brands alike embrace festivals as a vehicle to express new social values. To meet consumers in conversation about the things they care about, festivals have become a strategic platform for brands to immerse themselves in …
Hi Bennett, it’s a pleasure to talk to you today. I am genuinely excited about reviewing our journey with Fever-Tree and exploring the collaborative efforts we’ve undertaken with their team to drive their global expansion swiftly. Before we delve into that, I would love to hear more about your industry experience and your role at SGK. Kicking off with graphic design & print during my teens, I’ve gone from mounting …
Across a wealth of industries – including retail, health, sport, and gaming – the use of artificial intelligence is progressing, leaving anyone following its developments eager to learn more about its application. How is AI in e-commerce transforming business? AI is a relatively new concept in e-Commerce, and as with all new technologies, the implications of every development and the legalities of its applications are yet to come to light. …
While brick-and-mortar stores and siloed shopping experiences once reigned supreme in the retail landscape, we’ve entered a new era of retailing, driven by consumers who demand an interactive, personalised and connected shopping experience. Determined to be more than just a number, today’s consumers are experience-driven, digital-hybrid natives seeking products and services customised to their life. No longer satisfied with a transaction, they crave an immersive, personalised journey that blends the …
Branded influencer seeding kits cater to the growing consumer demand for authentic and personalized connections in today’s saturated digital world. This relatively new advertising strategy unpacks creative ways to align brand identity with influencer appeal, strategically capturing and resonating with new target audiences. At SGK, our brand experience experts worked with General Mills on its “The Cereal Man” campaign and seeding kits, which generated metrics surpassing 74 million+ impressions across …
During a recent visit to my local Majestic wine store, I found myself unexpectedly captivated by a bottle of white wine nestled deep within the shelves. What drew me to it wasn’t the region or the grape, but rather the design of its front label. Despite it having a lack of back label information, I was still intrigued, and it took the guidance of a knowledgeable shop assistant, who had …
Social media and ecommerce are two of the biggest forces shaping today’s retail landscape, and as they continue evolving at pace, they are becoming increasingly intertwined. It’s a trend being driven by several factors, including social media’s popularity, increased usage of mobile devices for shopping, and the changing preferences of consumers, specifically younger generations like Gen Z. Although shopping on social media platforms is still a fairly new concept, many …
D2C as a business model has evolved over the years. In current times, D2C the term can be referred to as “direct-to-consumer plus” which emphasizes the usage of integrated marketing campaigns across various selling channels, customized customer experiences, and subscription-based models we’ve come to be accustomed to. This evolution offers lessons that all brands can learn and apply to their ways of working. Leveraging Social Media and Influencers 78% of …
The pet industry has undergone a massive transformation in recent years, evolving into a multi-faceted market that goes far beyond basic pet care. Today, the industry encompasses not only traditional products such as food and toys, but also reflects a broader lifestyle and hobby culture among pet owners. Consumer hobbies and preferences are central to the growth of the pet market, driving innovation and influencing industry trends. Humanisation and its …
As we embark on a journey into the dynamic world of alcohol packaging trends for 2024, we turn to industry visionaries Oscar Carcamo, Print Director at SGK, and Michael Duffy, Global Creative Director, and Mike Skrzelowski, Senior Creative Director at Equator Design. Beyond mere design aesthetics, these thought leaders converse on the intricate details of print finishes like texture and thermo, while championing sustainability through eco-friendly metal decorating techniques. Join …