JP leads the Brand Experience team at SGK London, using the power of empathy to get brands front of mind. He covers each and every touch point between brand and customer to influence behaviour and perception an make a strong impact on a brand’s bottom line.

His deep understanding of brand, human behaviour and technology, built during 20+ years in the industry, means he is perfectly placed to connect brands with their audience in an ever-changing world.

Working for clients that include Coca-Cola, Financial Times, Amazon, Johnson & Johnson, Hugo Boss, Stratis, he has created many successful campaigns across B2C and B2B.