3M
Stronger Retail Messaging for Scotch Tape
The APAC market had mixed awareness of Scotch Mounting Tape products. That’s why the brand approached us for help aligning their communication strategy and rolling it out across key channels.
OUR APPROACH
Using in-depth market and customer analysis, we were able to create a campaign that brought key product benefits to life. From campaign concepts to key visuals and messages, our detailed channel strategy allowed us to deliver retail toolkits for multiple in-store touch-points.
THE IMPACT
Combining shopper strategy, touchpoint design, photography, iconography, and toolkit creation, the campaign succeeded in providing easy-to-implement creative messaging that convinced shoppers of brand benefits while helping to clarify wayfinding and product use for newcomers to the brand.
