Augmented Hospitality - SGK
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ACCOR

Augmented Hospitality

After a series of evolutions in the shape, scope, and complexity of their business, Accor asked us to craft a consistent and inviting brand identity by redefining their corporate brand platform, brand architecture and visual identity.

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OUR APPROACH

To assist with their transformation into a lifestyle brand, we explored and focused on the future of hospitality, crafting a global loyalty program – ALL – with rewards services and experiences, to bring Accor’s augmented hospitality strategy into reality.

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THE IMPACT

Adopting the ‘Live, Work, Play’ mantra, the reward experience and services implementation added a new and enticing element to guests’ stays, turning a simple overnight stay into a long-term, go-to service.  

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