Air France - KLM
The Air France-KLM Start Up Studio
To consolidate its leadership, the Air France-KLM group founded its first independent subsidiary dedicated to innovation and to the creation of startups. SGK helped the group define the brand’s name, identity and territory.
OUR APPROACH
A name imagined around the concept of a blank page, a start from scratch, where everything remains to be built. The visual identity is deliberately designed to break with institutional codes. A framework that welcomes, supports and enhances the various projects.
THE IMPACT
A paradoxical name that combines the bold, ambitious character of the brand (big) with breakthrough innovation (blank).
