Rolling Out the Red Carpet for the Olympics - SGK
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Air France

Rolling Out the Olympic Red Carpet

Given 9,000+ sq ft of space, we partnered with Air France to reimagine the Palais de Tokyo Museum’s floors to celebrate the 2024 Olympic Games in Paris.

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OUR APPROACH

Utilizing the train from an iconic dress designed by Maison Rabih Kayrouz for the Cannes Film Festival, we heroed a one-of-a-kind red carpet and entry way for Air France members to experience.

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THE IMPACT

Honoring Parisian Elegance and medal displays to honor the Olympic spirit, ‘La Boutique Air France’ transformed shopping into a cultural podium, about Air France’s dedication to sustainable development.

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