Air France
The Smart-Identity That Makes You Want to Travel
The Air France HOP! banner offers a new form of local mobility in Europe. SGK has developed a brand identity that breaks with airline codes to embody this new promise.
OUR APPROACH
HOP! evokes movement, amplified by the exclamation mark, asserting the brand’s smart side. The visual identity makes the brand more accessible and simpler.
OUR IMPACT
In keeping with the disruptive name, the poppy red finally expresses the character of HOP!
