American Express
A Banking Experience Money Can't Buy
American Express stands out as a banking giant, but in South Korea—where city banks compete fiercely—they saw that younger consumers were starting to get disconnected from the brand. We were asked: How do we reconnect with them?
OUR APPROACH
Time to shine! We developed a comprehensive asset library with brand messaging, imagery, and design guidelines. We also organized a local light event in Seoul, sponsored by Seoul Light, KPGA, SK Telecom Open, and SK Knights.
THE IMPACT
With our sponsors’ support, the light installation was an inspiring sight for 32k visitors to Seoul, seen as one of the city’s biggest cultural events that reached thousands of fans.
PERFORMANCE
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Visitors
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