ASICS
LA Marathon with the Kinetic Kicks
As the brand sponsor of the LA Marathon, you’re expected to show up in a big way. That’s why ASICS employed our expertise in both retail strategy and experiential activation to take their starting line celebration at Dodger’s Stadium to the next level.
OUR APPROACH
We made one rule: No wasted space. That meant that every detail was considered, from footwear walls, to customized fitting rooms, to unique design directions and logistics that kept the good vibes running seamlessly.
THE IMPACT
From photo-ops to music, we watched everyone embrace ‘go loud or go home!’ with endless interactions between the retail space, apparel try-ons, and an experience that left marathon participants with the ultimate runner’s high.
