CAMPARI
Timeless Luxury for the Rare division
SGK supported the Campari Group in the launch of its RARE division, dedicated to super-premium and luxury brands. The challenge for Campari is to accelerate the growth potential of brands by creating a new marketing model.
OUR APPROACH
A reflection from the name search to the definition of the visual territory. The RARE name, synonymous with excellence and confidentiality pays homage to the history and craftsmanship of the portfolio major brands.