Chevron – Beyond Printing: Fueling Success Into Cyclical Campaigns - SGK
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CHEVRON

Beyond Printing: Fueling Success Into Cyclical Campaigns

Chevron has been a client of ours for 20+ years. Each year they run multiple promotional campaigns that are meticulously planned, coordinated, and executed by our team. These cyclical campaigns go far beyond “printing signs” and demand precise project management every step of the way.

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OUR APPROACH

Each campaign encompasses multiple variations, inventory stocking, customized kit assembly, and carefully timed distribution. With thousands of unique locations, each with specific layouts and needs, our approach empowers their marketing team to collaborate effectively with business owners, category managers, and merchants, ensuring promotions engage customers at every touchpoint, from exteriors to in-store graphics and displays.

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THE IMPACT

The end result is bi-monthly promotional experiences that not only bring the Chevron brand and story to life, but also engage customers with compelling narratives, create memorable interactions, and strengthen brand loyalty through consistent, meaningful touchpoints.

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