Club Med
Inspiring Happiness Through a Premium Identity
Club Med sought to elevate its brand expression after upgrading its villages. To reinforce its premium, all-inclusive vacation positioning, the company needed a new identity that balanced its rich history with modern sophistication.
OUR APPROACH
SGK revamped Club Med’s identity by enhancing its iconic trident and introducing the “Happiness” typeface. They refreshed the color palette and created personalized signage for each village, unifying the brand while allowing local uniqueness.
OUR IMPACT
The new identity highlights Club Med’s luxury and happiness focus. The consistent, modern design across communication, signage, and digital platforms strengthens its premium brand image, creating an immersive, joyful guest experience.
