CMA CGM
Empowering Sustainability With a New Coalition
The New Energies Coalition unites 18 global leaders in transport & logistics to tackle today’s challenges. SGK was tasked with creating a cohesive identity that reflects their commitment to sustainable, innovative solutions.
OUR APPROACH
A dynamic visual identity centered around a living emblem symbolizing unity, progress, and motion. Using a bold “energy blue” and a transparent palette, the design reflects the coalition’s mission for emission neutrality and forward-thinking innovation.
THE IMPACT
This identity serves as a visual manifesto, representing a collective vision for a sustainable future. The design unites industry leaders, fostering collaboration and signaling the Coalition’s drive for environmental solutions.
