FEVER-TREE - Big Agency Appeal - Matthews International Corporation
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FEVER-TREE

Big Agency Appeal. Small Agency Feel.

FEVER-TREE, a British producer of premium drink mixers, had to quickly adapt a business that was seeing exponential growth, which meant finding a trusted artwork and pre-press partner that could scale just as feverishly. [Enter SGK.]

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OUR APPROACH

Working closely with FT, we built out a ‘Master’ approach to pack formats, sizes, and product variants, identifying the common details to develop an ‘anchor’ for all future iterations of the product family, from range extensions to regulatory updates.

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THE IMPACT

With a clear understanding of FEVER-TREE’s individual objectives, plus industry knowledge and a keen insight into best practice, we were able to maximize their overall service experience with a tailored and dedicated model to allow for even more growth.

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