G.H. MUMM
Expressing the Noble Heritage of Cordon Rouge
As the embodiment of true champagne culture, G.H.MUMM Champagne House wanted to express the excellence of their products, led by the iconic Cordon Rouge cuvée.
OUR APPROACH
The new design reaffirms the luxury brand status through a meticulous rework of the identity: a more intense red ribbon symbolizing excellence, a more assertive typography with bolder initials, a nobler crown eagle and gold stamping to reinforce the G.H.MUMM identity and heritage.
THE IMPACT
This new contemporary look has been applied onto the whole classic range, from G.H.MUMM Cordon Rouge to the latest 2006 vintage.
