GOLDWELL
Care and Style for Beautiful Hair
Specializing in hair care products, the Goldwell brand launches the innovative Dualsenses and StyleSign ranges. With its minimalist design, SGK has created a synergy between care and styling products.
OUR APPROACH
The Dualsenses and StyleSign ranges are distinguished by their packaging: white and matte emphasize the sensoriality of the skincare, while metallic highlights the urban character of the styling.
THE IMPACT
Using a mirror effect, SGK wanted to accentuate the contrast between the two ranges to better reveal their complementary nature.