Accelerating the Premiumization of Grand Marnier - SGK
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GRAND MARNIER

A Design Tribute to an Exceptional Heritage and Know-how

Campari Group came to SGK to accelerate the premiumization of Grand Marnier. We were asked to design a timeless carafe revealing the brand’s rarest and most selective cuvée.

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OUR APPROACH

The pure, essential and highly sophisticated lines reflect a timeless heritage revealing the uniqueness of the Grand Marnier brand. The long sculpted collar with its iconic ribbon perpetuates the structural codes of the brand.

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THE IMPACT

The final result was the production of high-quality video that channeled the lengthy heritage of Grand Marnier from production to packaging.

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