HEINEKEN
Heroing Heineken's Zero-Alcohol Offering
Dry January doesn’t mean a dull one—and Heineken had the answer with Heineken 0.0, which avoided the alcohol without compromising on the taste—and we were asked to announce this to fans through clear, compelling packaging.
OUR APPROACH
We partnered with Heineken’s lead creative agency to create the ultimate fridge-fitting packaging concept that came out of the gate swinging, showing refreshed artwork for the new beverage that felt at home within the alcohol category, but also stood apart in crisp, cool style.
THE IMPACT
After completing the redesign, we continued to work with the creative team to design the pack structure, insert, and art production for the different flavours, helping fans new and old to find fresh ways to enjoy Heineken.