LA POSTE
Simpler, More Mobile, More Connected
To become the leading human proximity services company, La Poste had to change its image. With the mission of simplifying life, the challenge was to embody this simplicity at the heart of the brand.
OUR APPROACH
SGK has created a new brand spirit, positive, sunny and dynamic; the yellow becomes the iconic color. The agency makes the service identities evolve with the creation of a digital blue, symbol of numeric transformation.
THE IMPACT
The agency took up the challenge of simplification, revitalizing the image with a brand that is more committed, more immediate, more connected, more mobile.