LALLIER - Giving birth to Lallier - SGK
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LALLIER

Giving Birth to Lallier: the Campari Champagne Brand

SGK was tasked to imagine the Lallier new packaging identity and visual territory to showcase the deep brand’s connection with the terroir and the Champagne nature.

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OUR APPROACH

Nature was the source of inspiration for the identity and territory. The vine leaf symbol is an ode to the Champagne terroir. The nectar, a bold colour emblematic of the house, reflects the precious origin of Aÿ Pinot Noir.

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THE IMPACT

The visual identity of Lallier has been designed to sign a return to nature with a contemporary look and feel. SGK also imagined the house’s photographic style, to create a timeless luxury iconic brand.

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