lululemon - On / Off Court  - Matthews International Corporation
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lululemon

lululemon — On / Off Court 

lululemon wanted to amplify their presence in the tennis world. So, we helped them create a Tennis Club capsule collection that not only showcased style on the court, but off the court too.

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OUR APPROACH

Activated across nine NYC stores, including the iconic 5th avenue location, we did a custom designed full front of store take-over centered around the theme: On-court hits and Off-court fits.

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THE IMPACT

With an entry moment that brings enhanced visibility and engagement, partnered with meet & greets from tennis player Leylah Fernandez, we helped lululemon generate excitement around tennis and highlight their efforts in this growing sector. 

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