lululemon Footwear Launch - SGK
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lululemon

Launching lulu’s Footwear Line

When lululemon was looking to launch their own line of footwear for the first time, they entrusted us with rolling out an engaging, dynamic retail experience, from concepts and designs to production and delivery. 

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OUR APPROACH

With our Brand Environments and Print & Fabrication teams working hand-in-hand, flexibility became a consistent theme. The journey we curated needed to be able to adapt for all door, window, and destination types, including flagship expressions. 

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THE IMPACT

When it came time to deliver, agility was just as much a key factor. Strategies for streamlined decision-making and close client communication helped us exceed expectations with a cost-effective campaign rollout that won our client Launch of the Year from Footwear News.

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PERFORMANCE

“Launch of the Year”
Footwear News Awards
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