MAYENDA
A Journey Inspired by the Agave
How to capture the essence of Mexican nature and spirit through a statutory and emotional brand visual identity?
OUR APPROACH
To help Mayenda’s brand stand out, we developed and defined powerful brand visuals, from color palettes to typography, including a unique photographic style and built a robust branded image bank that could be used for social media and web development.
THE IMPACT
By establishing a key visual style, Mayenda was able to stick to brand guidelines that helped their tequila stick in the minds of their audience, with recognizable designs.
