MEIJI
A Digital Almond Chocolate UX Experience
For Meiji’s Almond brand, packaging is the core brand asset, encapsulating the brand’s essence. We’ve crafted this KV that extends the packaging elements, make the brand images more dynamic and emotional. KV also starts with the brand logo and the brand’s symbolic red square, then leaps up the almond chocolate as the consumer scrolls by, ending the dynamic movement with each chocolate in position to complete the Meiji almond chocolate package.
OUR APPROACH
We transformed Meiji ALMOND’s packaging into an interactive digital experience, where the red square and playful animations bring almond chocolates to life, seamlessly mirroring the physical design and immersing users in Meiji’s legacy with core elements like the logo and 60th-anniversary video.
THE IMPACT
Leveraging dynamic 3D views and striking text scroll reveals, we crafted an experience-driven UI/UX that invites effortless exploration, amplifying the brand’s story. The result? A seamless, immersive journey that breaks down barriers and resonates powerfully with global audiences.
