MGALLERY
Magnify a Collection of Hotels and Experiences
We supported MGallery’s repositioning in the luxury hotel sector by giving it a new, inspiring, and immersive identity.
OUR APPROACH
To reflect the brand’s richness, we crafted a visual identity that aligns with its new positioning (logo refresh, graphic territory, iconography) and completely reimagined the principles for constructing communication assets.
THE IMPACT
We crafted a rich ecosystem that carries the spirit of more than 120 hotels worldwide, each infused with the MGallery spirit.