M&M’s - Going Big with Minis in Europe - Matthews International Corporation
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M&M’s

Going Big with Minis in Europe

M&M’s was searching for a UK activation partner for their new Mini’s launch when our award-winning work for Lacoste caught their eye.

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OUR APPROACH

The London flagship store activation included optically clear vinyl prints applied to 33 windows at 4m high and an instore display area, centred around a photo opportunity with giant 900mm diameter magnifying glass prop.

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THE IMPACT

The magnifying glass photo op was a huge success, creating a buzz both instore and online.

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