MONOPRIX
Beauty in All Simplicity
Monoprix, a major city center retailer in France launches “La Beauté du Visage,” a new beauty range aimed at urban women. Practical and accessible, it includes essentials for daily face care routine.
OUR APPROACH
SGK created a sleek and elegant graphic identity with a positive and didactic editorial tone. The iconic apostrophe is used as an open window on the key ingredient or texture of each product.
THE IMPACT
The optimistic, committed and didactic tone, focused on product benefit, simplify the understanding of the offer and conveys Monoprix’s desire to offer women authentic products that say what they do and do what they say.