NESTLE
Polishing the Look for KitKat Ruby
Ruby Cacao was the first new form of chocolate to be discovered in 40 years—and that calls for a celebration! That’s why Nestlé asked us to create a KitKat design that boldly announced the fun, fruity profile for all to enjoy.
OUR APPROACH
To create a visual narrative, we leaned into the feeling of discovery, encouraging customers to explore new flavorful landscape and take a fresh look at a familiar brand that they’ve come to love–featuring a chocolate flavor they’ve never experienced.
THE IMPACT
We crafted a thrilling campaign where the customer journey was filled with excitement, intrigue and ultimately connected all the dots to enjoy a delicious reward at the end of their Ruby Cacao adventure.
