Nike Reintroducing Roshe to the World Case Study - SGK
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NIKE

Reintroducing Roshe to the World

For one of their most nostalgic franchises, Nike entrusted our creative team to reintroduced the Nike Roshe One in a fun and energetic way that connects with the whole family while leveraging Nike owned platforms exclusively.

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OUR APPROACH

Inspired by Nike’s iconic ‘90’s ads, we kept the core DNA while re-introducing the Roshe One to today’s modern family. To create a strong sense of movement, we employed shallow depth of field photography, colorful gradient fades, and curated headline crops throughout the campaign.

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THE IMPACT

When all was said and done, we delivered a Visual Center containing copy, graphics, imagery and creative direction to create all in-store communications specifically for Nike’s Unite doors and digital channels.

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