Nike
Unleashing the Energy of Pegasus
For the launch of Pegasus 41, Nike asked us to bring the new running shoe’s key benefits to vibrant life at Dick’s Sporting Goods. The result was a disruptive, electrifying retail experience that was impossible to ignore.
OUR APPROACH
Timing was tight. So our Portland studio huddled up and dove right into concepts. Inspired by Pegasus 41’s innovative ability to transfer a runner’s energy, we collaborated with Nike over a single afternoon to sketch and visualize an environment that SCREAMED energy.
THE IMPACT
Full environmental builds of our jaw-dropping Pegasus 41 launch activation showed up in three premium Dick’s Sporting Goods ‘House of Sport’ locations, with a fully-tiered experience appearing in over 250 additional destinations.
PERFORMANCE
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Pinnacle Retail Expressions
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Tiered Retail Activations
0 Weeks
From Kickoff to Go Live
