OPTIC 2000
A New Vision of Life
As a leading optical brand in France, Optic 2000 has tasked SGK with creating a new store concept.
OUR APPROACH
SGK has reaffirmed its identity by introducing a new brand experience. The store layout has been reimagined, placing the product offering at the center of the retail space.
THE IMPACT
A reimagined journey through modularity. The sales area and customer pathway become adaptable with new furniture. Digital interfaces enhance the customer experience by connecting them to the brand.
