PaperMate Vibrant Content That Draws You In Case Study - SGK
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PaperMate

Vibrant Content That Draws You In

Paper Mate needed to launch a new range of pens and to inspire purchase on Amazon through impactful, effective product shots, lifestyle imagery, and social content. The challenge and complexity? How to highlight the benefit of each pen to its unique audience across 15 product ranges—in four languages.

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OUR APPROACH

On top of the marketing challenge, we were thrown a creative curveball: we only had flat renders of the product to work with. So, we turned a limitation into an advantage, paring back the visuals for a flat graphic style felt fresh and helped foreground the pens.

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THE IMPACT

The result is over 50 content assets that utilize scroll-stopping creativity and simplicity, highlighting each range’s benefits while speaking close and compellingly to each unique audience group we had to reach.

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