PLADIS
Stylish Bears and Iced Gems
Many adults today have fond memories of enjoying McVitie’s Iced and Chocolate gems as a kid, but Pladis came to us for a fun, fresh redesign of their creative branding to attract a whole new audience–those same adults’ kids.
OUR APPROACH
We combined the whipped-cream look of the candy and the brand’s beloved polar bear to give him a snazzy quiff and a playfully modern vibe to resonate with new generations and give more space for marketing to play within the design.
THE IMPACT
Named after his colorful hairdo, Quiffy the polar bear and his vibrant, colorful universe opened up a a wider world of creative opportunities for telling engaging brand and product stories for generations to come.
