PUMA
Built for Any Condition: Puma Korea's Ultrashield
How do you fuse an unstoppable strength with unbreakable protection? For the launch of Puma Korea’s Ultrasheild Winter Jacket, we took on the exciting opportunity of introducing CrossFit star Hong Beom Seok as Puma’s big new brand ambassador to introduce their new jacket’s unrivaled durability.
OUR APPROACH
We embraced this project by activating our tight network of 30+ top-tier creatives to bring it life. SGK’s production team crafted two visually stunning films, packed with powerful soundscapes and distinctive visuals, that highlighted both the ambassador’s intensity and the jacket’s protective capabilities. To amplify the story, we collaborated with GQ Korea to produce a sleek advertorial into a compelling narrative for Puma Korea.
THE IMPACT
When it was over, this campaign delivered extraordinary results with innovative storytelling, strategic partnerships, and relentless determination, positioning Puma Korea’s Ultrasheild Winter Jacket as a symbol of resilience, power, and style, making an unforgettable mark on both the brand and its audience.
