PUMA x cheetos x scoot henderson x porsche x footlocker
NBA All-Star Weekend Collaborama
PUMA wanted to make some noise at Footlocker’s NBA All-Star Weekend pop-up. So they tasked us with bringing to vibrant life their wild new collabs with Scoot Henderson, Cheetos, and Porsche. Needless to say, things got loud.
OUR APPROACH
For PUMA x Cheetos, we drew inspiration from Scoot’s mantra “Overly Determined to Dominate,” opting to go big–literally–and paint the town orange, while our underground Porsche moment nodded to Indy’s high-octane heritage.
THE IMPACT
Over the weekend, PUMA became one of the most talked about brands, both in Indianapolis and on social. Everybody—from current pro athletes to NBA legends like Jalen Rose — had to see the three-point experience for themselves.
PERFORMANCE
0 Billion
Brand Impressions
0
Global Editorial Placements
“Insane.”
– @NiceKicks
