PUMA

We developed space not only as a brand activation, but as a direct response to the client’s vision: They wanted a runner’s hub — a space where the running community could gather, connect, and be inspired. At the same time, the goal was to drive sales within the space while building an environment that could live beyond a single moment — a truly ongoing, dynamic destination. We also created branded goods and visual assets that visually tied the entire space together and drove product storytelling

SGK helped create the full 17-day experience — from installation to daily operations — delivering a seamless and engaging environment for all visitors. More than 15 unique products were also meticulously managed and showcased, with every detail thoughtfully executed for the PUMA Nitro House pop-up. Over 10,000 visitors immersed themselves in the innovative space — and at least 40% of them shared their experience on social media, amplifying the pop-up’s impact far beyond its physical footprint.